I decided to use "Google News" in order to find recent information regarding the application of the internet. Through this I came across an article that addresses the use of the internet and video blogging by prominent political figures like Barack Obama and former Massachusetts Governor Mitt Romney. Earlier this month I posted an article that also included a video of Obama addressing one of his policies, and attempted to analyze whether or not this form of presentation was beneficial for relaying information. According to this article, using media sites, Youtube, videos, and other direct forms of media are very beneficial to campaigning (particularly in raising money, as McCain proved successful). The article points to Obama as the man who really used social media to his advantage, by doing everything from broadcasting information via text message to garnering grassroots supporters. I can't think of any draw backs of this strategy. If all campaigning were done online, I would be concerned that certain groups (particularly the older generation) were being left out. However, it seems as though online campaigning/information services are just a complement to traditional forms of campaigning/providing information at this point.
http://www.thonline.com/article.cfm?id=319004
~Zakiyyah~